It is our pleasure to send you this Marketing Manual which contains great ideas and opportunities to promote your presence in the 2008 Gourmet Housewares Show (GHS), May 6-8, at the spacious, state-of-the-art Sands Expo Center in Las Vegas, NV.

Please take full advantage of all the marketing and promotional tools contained in this kit. Most are free of charge, and all are designed to make this Show as successful and profitable as possible. Do not assume that you do not have the time or money to do anything other than preparing your booth space and merchandising your product! The enclosed information identifies an array of programs that can fulfill various needs quickly and at minimum or no expense!

STEP 1: Achieve Your Goals.
You all have your own standards. For some, this may include gaining added media exposure, making new contacts, identifying new lines, reps or distributors, learning more about the industry, observing trends, and, of course, writing orders. Whichever of these applies to your company, the key is to set clear, measurable, realistic goals.

STEP 2: Create a Marketing Strategy for Each Show.
Commit to doing something new to promote your presence at the GHS and use the enclosed information to help you identify new initiatives.

STEP 3: Familiarize yourself with the marketing strategy that GHS has developed to help generate increased awareness of the Show and its exhibitors. Then try to piggy back your marketing efforts on the existing plan.

Advertising: This year, we are placing 45 dedicated ad insertions in 21 key trade publications from July 2007 through May 2008.

Direct Mail: In the months leading up to the Show, we will mail a total of nearly 200,000 direct mail impressions to current and prospective Show attendees.

Publicity: George Little Management works with the public relations firm, Beth Dickstein Enterprises, which will be issuing press releases to more than 200 trade and consumer publications in advance of the Show.

Telemarketing: 10 full weeks of targeted telemarketing designed to increase awareness of the Show among prospective attendees will be conducted. Particular emphasis will be placed on increasing attendance by independent retailers and specialty chains.

We hope you'll use this marketing manual as a springboard for developing your promotional strategy and please don't hesitate to contact us should you have any additional ideas for cooperative promotions. We welcome them. If we can be of any help, please contact us at the numbers below.